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  • World Premier: The All Screen BMW iX Flow With Video

World Premier: The All Screen BMW iX Flow With Video

What is that? That was my first reaction when coming face to face with the BMW iX Flow. Granted it was a few minutes before its official unveiling but immediately…

Q&A With BMW Leadership About The Future of Electrification

As BMW embarks on a transformation of it’s product offering, it’s leadership sat down for a Q&A to discuss that future. From range anxiety to charging infrastructure. O F F…

World Premier: The 627 hP 2022 BMW M5 CS

The new 2022 BMW M5 CS Sedan has been rumored for years now. A refined, more aggressive an an already super-sedan, the BMW M5 CS promises to be the the…

Early Look at the All Electric BMW i4

BMW is giving us a preview of the all electric BMW i4 – it’s first full electric sedan. With 523 HP on tap the i4 looks to enter the higher…

BMW Preps for the 24 Hours of Daytona as it Announces a Scaled Back IMSA Season

The rumors were true. BMW is pulling its M8s out of the full IMSA season for 2021 to focus on just four endurance races. The move comes after the factory…

BMW and Apple Introduce BMW Digital Key Plus

After launching Apple’s CarKey feature this summer, BMW and Apple are teaming up on the sequel. This next version makes the process slightly simpler by leveraging the U1 chip in…

BMW Performance Center Announces BMW M4 GT4 Racing School

Ever wanted to drive a race car with professional instruction? BMW Performance Center has announced its new BMW M and M4 GT4 Experience complete with private coaching, data and video…

The New BMW M4 GT3 and The Many Partners That Made it Possible

As with all forms of the automotive business, race cars are the result of not only many people but many companies coming together to build something. The new BMW M4…

World Premier: The Electric BMW iX with 500hp and Over 300 Mile Range

The BMW iX represents the first clean-sheet design of an all electric car from BMW since the i3 almost ten years ago and the first designed to appeal to a…

Highly Anticipated All Electric BMW iX To Debut As Part Of New Digital Series

We’re just days away from the long awaited debut of the BMW iNext (or BMW iX as it’s rumored to be call) and BMW has announced how they’ll drop it.…